Airbnb and Short-Term Rentals in Athens: Is It Still Worth It in 2025?

Athens has become one of Europe’s most dynamic destinations for short-term rentals like Airbnb. With millions of tourists each year and growing demand for alternative accommodation, property owners have enjoyed strong income streams. But in 2025, the landscape is shifting: stricter regulations, higher competition, and rising operational costs raise the question — is it still worth it?

REAL ESTATE INVESTMENT

Christos Boubalos - poli.gr

10/2/2025

1. Advantages of Short-Term Rentals

Higher income compared to traditional long-term leases.
Tourism boom: Athens continues to break records in international arrivals.
Flexibility: Owners can still use the property whenever they wish.

2. Challenges in 2025

Stricter regulations: Limitations on rental days, licensing requirements, and increased taxation are being introduced.
Market saturation: Central Athens has seen a surge of listings, driving competition.
Operating costs: Cleaning, utilities, maintenance, and guest management reduce net returns.

3. Where Opportunities Still Exist

Up-and-coming neighborhoods such as Pangrati, Neapoli, and Kato Patissia with lower purchase prices and growing demand.
Renovated apartments: Tourists increasingly expect modern aesthetics and energy-efficient homes.
Larger units (2–3 bedrooms): Strong demand from families and groups traveling together.

4. Investment Returns in Numbers

Long-term rentals: 3%–4% annual yield.
Airbnb/short-term rentals: 6%–9% annual yield (depending on occupancy and management).
Risk factor: Lower occupancy or tighter regulation can quickly reduce profitability.

✅ Conclusion

In 2025, short-term rentals in Athens remain an attractive investment option — but not for everyone. They work best when:

The property is professionally renovated,
Located in a neighborhood with demand but less saturation,
Managed with professional property management services.

For investors with the right strategy, Airbnb can still deliver strong returns. For those expecting “easy money,” the risks have grown higher.

📞 Looking to Invest in Short-Term Rentals in Athens?

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