If You Can’t Sell It Within 90 Days, It Isn’t Liquid

In real estate, everyone talks about “value.” Very few talk about liquidity. And yet liquidity is the only variable that protects you when: interest rates rise, you suddenly need capital, a better opportunity appears, or the market turns against you. The real question before buying is not: “How much will it appreciate?” It is: “If I had to sell within 90 days, could I do it without discounting aggressively?” If the answer is no, then the asset is not liquid. It is trapped capital.

BUYING PROPERTY IN GREECEREAL ESTATE INVESTMENT

Christos Boubalos - poli.gr

2/21/2026

What “90 Days” Actually Means

This is not an arbitrary number.

The first 60–90 days are a property’s power window in the market:

The listing is fresh.
Buyers treat it seriously.
The pricing has not been challenged.
Negotiations happen from a position of strength.

After 120 days, the narrative changes.

The property carries history.
Buyers begin to ask: “What’s wrong with it?”

And from that moment, you are negotiating from weakness.

What Makes a Property Truly Liquid

It is not luxury.
It is not architecture.
It is not marketing.

It is depth of demand.

A liquid property typically has:

A broad buyer category (often 70–110 sqm apartments in strong locations)
Pricing aligned with market reality
Clean legal structure and clear titles
Functional layout
No extreme design choices
Low emotional risk for the buyer

In simple terms:
It is absorbable by the market.

Not niche.

How Professionals Measure Liquidity Before Buying

Amateurs ask:

“What’s the rental yield?”

Professionals ask:

How many comparable properties are currently for sale?
How many were absorbed in the last 6 months?
What is the average days-on-market?
How many listings sit unsold beyond 120 days?

If absorption is slow, liquidity is limited.
And limited liquidity means elevated risk.

Elevated risk means forced discounting at exit.

The Assets That Are Usually Not Liquid

Oversized apartments
Single-family houses in narrow-demand areas
Architecturally extreme concepts
Overpriced new developments
“Investment” units dependent on one buyer segment (e.g., purely Golden Visa demand)

They may be beautiful.
They may have theoretical upside.

But they lack depth of buyers.

And without buyer depth, there is no liquidity.

Why Liquidity Matters More Than Yield

You may calculate a 6% yield.

But if you need to exit during a tightening market and accept a 10% discount,
two years of return disappear in one negotiation.

Liquidity is protection.

And protection never shows up in Excel spreadsheets —
it shows up when the market applies pressure.

The Institutional Mindset

Serious investors do not buy “the best” property.

They buy what:

Has multiple buyer profiles.
Can sell across different economic cycles.
Has a clear exit strategy before entry.

They design the exit first.
Then they buy.

The Honest Question Before Any Acquisition

Do not ask:

“Will it go up?”

Ask:

“If I needed to sell in 90 days, would I have at least three serious buyers without reducing price?”

If not, it is not liquid.

And if it is not liquid,
it is not strategic investing — it is exposure.

The Real Problem

Most investors only understand what they bought
when they attempt to sell.

By then, the market decides for them.

If you want to know whether the property you are considering can genuinely be liquidated within 90 days — before you commit capital —

Speak with us for a strategic evaluation.

We will not tell you whether it is “beautiful.”
We will tell you whether it can sell.

Because in real estate, the winner is not the one who buys well.

The winner is the one who can exit when needed.