Why Medium-Sized Apartments (70–100 m²) Are the Big Winners of 2026

1. A Market Entering a New, Mature Phase

The Greek property market of 2026 is more mature, more informed, and far more strategic than just a few years ago.
Buyers and investors now focus on value, practicality, and sustainability, rather than size for the sake of size.

And one category stands above all:

➡️ Medium-sized apartments between 70–100 m²

This segment consistently delivers the ideal combination of:

• livability,

• efficient layouts,

• affordable buying cost,

• strong rental demand,

• solid annual returns,

• and reliable long-term appreciation.

No wonder it represents the majority of buyer demand across key areas of Athens.

2. The Perfect Size for Modern Needs

Apartments between 70 and 100 m² hit what professionals call the “sweet spot” of real estate.

They offer:

• enough space for comfort,

• efficient room distribution,

• options for a home office,

• manageable maintenance costs,

• reasonable purchase prices,

• and the broadest appeal among tenants and buyers.

Larger apartments (>120 m²) are more expensive and less flexible.
Smaller ones (<55 m²) often feel tight for real life in 2026.
Medium-sized homes simply cover 90% of modern living needs.

3. A Top Choice for New Families

Young couples and new families no longer prioritize huge apartments.
They want functional space, not unnecessary square meters.

A typical modern ideal layout is:

• 80–95 m²

• two bedrooms

• two bathrooms

• open-plan living area

• ample natural light

• large balcony

This configuration offers comfort without stretching the budget — making medium-sized apartments the top choice for thousands of new homeowners.

4. Remote Work Boosts the Category Even Further

The hybrid work model — 2 to 3 days of working from home — is now mainstream in Greece.

This shift changed what people need from their homes:

• a quiet corner or room for work,

• flexibility in layout,

• separation between living and working space.

Small apartments simply cannot meet these needs.
Medium-sized homes offer the perfect balance between space, comfort, and affordability — making them even more in demand among professionals.

5. The Best ROI in Today’s Market

From an investment point of view, medium-sized apartments are the most profitable and secure.

Typical rental yields (2026):

• Northern Athens: 5%–7%

• Eastern Athens: 6%–7%

• Central suburbs: 5%–7%

This category:

• attracts both families and professionals,

• rents out quickly,

• maintains high occupancy rates,

• and has lower vacancy risk.

Investors benefit from stable monthly income and consistent long-term demand.

6. Superior Resale Value

When the time comes to sell, medium-sized apartments:

• appeal to the largest share of buyers,

• resist market fluctuations,

• appreciate faster than oversized units,

• face significantly less negotiation pressure.

They are the most liquid and resilient product of the entire residential market.

7. Why Developers Focus on 70–100 m²

Modern developers understand the trend:
buyers no longer want big, inefficient units.

The new wave of construction focuses on:

• boutique developments,

• A+ energy efficiency,

• smart layouts,

• high-quality materials,

• and apartments of 70–100 m².

This size sells faster, performs better, and matches the needs of the majority of the population.

8. A Real Example: The Tymfristou Project by Poli Real Estate

The Tymfristou project in Marousi, developed by Poli Real Estate, embodies this modern direction.

It includes:

• premium residences between 75–95 m²,

• A+ energy certification,

• large balconies,

• abundant natural light,

• minimal contemporary design,

• excellent rental demand.

Expected returns: 5%–7% annually, making it a prime example of why medium-sized units outperform the market in both demand and yield.

These are truly the “best seller” apartments of 2026.

9. Conclusion

Medium-sized apartments (70–100 m²) are the clear winners of 2026.
They offer everything the modern buyer values:

• comfort,

• functionality,

• energy efficiency,

• “right-sized” living,

• affordability,

• strong rental demand,

• and reliable long-term appreciation.

They are not too big, not too small —
they are exactly right.

Poli Real Estate continues to design and develop projects in this category, delivering homes that are beautiful, practical, and smart investments for both residents and investors.

If you’re looking for a property that will remain in demand for years to come, medium-sized apartments are the safest and smartest choice for 2026.